7 Tips for Creating More Effective Social Media Videos
As with any video production, if you plan on creating video for social media platforms like Facebook, ouTube, In
As with any video production, if you plan on creating video for social media platforms like Facebook, YouTube, Instagram it’s important to plan well before you start. Poor planning can cost you time and money, and worse, can lead to an ineffective video.
When it comes to creating effective video content for social media, be sure to follow these seven tips!
1. Grab them in the first 5 seconds
59% of pre-roll ads on YouTube are ignored after 5 seconds. It’s a fact that if you don’t have a visual or narrative hook, you will lose your audience in the first 5 seconds. Create an eye grabbing opening visual, an odd close-up, a controversial phrase, or a slow-motion shot that immediately arrests your viewer!
Kmart’s “Ship My Pants” ad below not only kept viewers engaged, but it also reinforced their move to online from in-store selling. 21+ million views. Can’t argue with that.
stagram it’s important to plan well before you start. Poor planning can cost you time and money, and worse, can lead to an ineffective video.
When it comes to creating effective video content for social media, be sure to follow these seven tips!
1. Grab them in the first 5 seconds
59% of pre-roll ads on YouTube are ignored after 5 seconds. It’s a fact that if you don’t have a visual or narrative hook, you will lose your audience in the first 5 seconds. Create an eye grabbing opening visual, an odd close-up, a controversial phrase, or a slow-motion shot that immediately arrests your viewer!
Kmart’s “Ship My Pants” ad below not only kept viewers engaged, but it also reinforced their move to online from in-store selling. 21+ million views. Can’t argue with that.
Other great ways to hook people right off the bat:
• Provide a really quick preview of what’s coming up in the video.
• Introduce a problem and offer a solution.
• Tell your audience what you do.
• Use text to reach your audience.
• Promise a story
2. Set a Good Pace
Hooking your viewer is a good start, but once you get their attention, you have to keep it! Setting a pace that engages your viewers attention is important. In general, shots shouldn’t be longer than 3 seconds (and that’s not set in stone). Be creative with your editing and use subtitles whenever possible!
Remember, on Facebook, for example, 85% of people will watch your video without audio.
The Virgin Media below is an excellent example of pace.
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