Excited to be filming Smile Radio‘s brand activation next week. Smile 90.4FM is a Cape based radio station, broadcasting a mix of music and talk. They’re inspiring a new trend in the radio world: in a world of sensationalism and negative journalism, they’re focusing more on positive news and stories.
The brand activation was huge success. Over 200 “Smile Agents” enlivened the streets of Cape Town with dance, smile and laughter. Commuters were compelled to smile on their way to work and tune into the station.
Now, we’re on to our second project for Smile Radio 90.4FM: marketing videos for prospecting clients with powerful testimonials from heads of Spar South Africa and Getaway magazine.